about me

Traci Small V2.jpeg

I believe that narratives shape our world—
whether that’s a brand’s voice or literary fiction.

My best known clients include Kickstarter, Gatorade, Soho House, Doodle, Deutsche Welle, and the Berliner Künstler*programm. I also work with writers at all stages of their careers, from manuscript assessment to book campaign strategy. I’m a passionate advocate and love to champion emerging voices.

My international experience includes project and program management, brand storytelling, community building, developmental editing, and event and video production.

In a previous life, I worked for an urban developer in my hometown of Chicago, bidding out and negotiating multimillion-dollar contracts. The life before that, I was in Santiago working with graduates from the StartUp Chile program. But it all began with my love of indie publishing.

I’m currently an editorial manager at gestalten and literary correspondent for DW News.